The Journal.
Straight answers to the questions you have before hiring a developer.
No fluff and no jargon — just honest, practical writing on websites, online stores, apps and AI for Melbourne businesses. What things really cost, what to choose, and how to avoid the expensive mistakes.
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Guides
1 July 2026
How much does a website cost in Melbourne?
The honest answer is “it depends” — but that’s useless on its own. Here’s what actually drives the number, so you can budget with your eyes open.
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E-commerce
4 July 2026
Shopify vs a custom online store: which is right for you?
Both can run a great shop. The right choice comes down to how you sell, not to which one is “better”.
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Guides
8 July 2026
Do you need a mobile app or a website?
Everyone wants “an app”. Most businesses don’t need one — and the ones that do can usually launch smarter. Here’s how to tell.
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Guides
11 July 2026
Why is my website so slow?
Slow websites rarely feel broken — just a beat too heavy. But that hesitation is quietly costing you visitors, rankings and trust. Here's why, and what to do about it.
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AI
11 July 2026
You built your website with AI. Why isn’t anyone finding it?
AI can build a website that looks finished in an afternoon. But looking finished and getting found are two different jobs — and in 2026, the gap between them is where customers quietly disappear.
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Guides
11 July 2026
Is your website costing you customers? 7 signs it’s time for a rebuild
A website doesn’t fail loudly — it just quietly stops pulling its weight. Here are the honest signs it’s happening, and which ones actually mean “rebuild” (and which don’t).
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