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01 — Custom E-commerce + Admin Platform

Happy Day
Flowers

A complete online store for a family-run Melbourne florist, built from the ground up — occasion-based shopping, same-day delivery and a bespoke admin platform that hands the whole operation back to the business.

  • ROLE Design & Full-Stack Development
  • PLATFORM Web — Storefront & Admin
  • FOCUS Custom E-commerce, Accounts & Checkout
  • BASED IN Travancore, Melbourne
  • Discuss a similar build
2,500+ HAPPY CUSTOMERS
60+ ARRANGEMENTS ONLINE
5.0★ AVERAGE RATING
Same-day MELBOURNE DELIVERY
builtbyalish.com/happydayflowers
Happy Day Flowers homepage — hero banner reading Birthday, Love, Sympathy & More over a rose flatlay, with occasion tags and a trust bar.

HOMEPAGE — OCCASION-LED LANDING

Happy Day Flowers collection page — a filterable grid of 62 arrangements with occasion filters and a green hero band.
COLLECTION — FILTER BY OCCASION
Happy Day Flowers product detail — the Double Delight bouquet with ingredient breakdown, price, quantity and multi-provider checkout.
PRODUCT — DETAIL & CHECKOUT
Happy Day Flowers our-story section — Born from a love of Melbourne gardens, with a bouquet photo and a signed-in customer account.
STORY — BRAND & ACCOUNTS
/ 01

Overview

Built around a real florist's day, not a template

The brief. Happy Day Flowers is a family-run, eco-conscious boutique florist in Travancore, Melbourne, using market-fresh flowers from local suppliers. They needed an online store that could carry the whole business — browsing, checkout and delivery — without being boxed in by an off-the-shelf platform's limitations.

Rather than adapting the business to fit a theme, the storefront was engineered around how the florist actually works: an occasion-based catalogue of 60+ arrangements — anniversary, sympathy, corporate, birthday and more — same-day Melbourne delivery, customer accounts, and a checkout and order flow tuned to how flowers actually get bought — often for a specific date, a specific address, and someone other than the buyer.

Every part of the stack — front end, back end, database and hosting — was built and connected from scratch, so there's no plugin ceiling to hit as the business grows.

/ 02

The storefront

Shopping built for how flowers get bought

01

Occasion-Based Browsing

The full catalogue is filterable by occasion — anniversary, sympathy, corporate and more — plus price and featured sorting, so the right bouquet is always a couple of clicks away.

02

Rich Product Detail

Every arrangement shows what's actually inside it, live quantity and total pricing, and one-tap checkout with Visa, Mastercard, Apple Pay, PayPal and Afterpay.

03

Accounts & Trust Signals

Customer sign-in, saved favourites, promo codes and a visible trust bar — ratings, guarantees, same-day delivery — built to convert first-time visitors.

/ 03

The admin platform

A business run without a developer on call

01

Product Management

Add, edit and retire products, pricing and availability directly — no code changes, no waiting.

02

Order & Delivery Control

Every order visible in one place, with delivery details and status tracked from purchase to doorstep.

03

Self-Serve Operations

The team runs day-to-day operations themselves — the admin panel was built to be obvious, not just powerful.

/ 04

Built with

Tech stack

Want a store built
around your business?

If an off-the-shelf platform is holding you back, let's build something that fits how you actually work — front end, back end and admin, all yours.

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